Sector segmentation consists of taking the whole heterogeneous marketplace for an item and dividing it into various sub-marketplaces or segments, Every of which tends to be homogeneous in all substantial facets.[12] The process is carried out for two most important purposes: far better allocation of

Marketing analysis is a scientific strategy of examining knowledge that consists of conducting investigation to help marketing actions and the statistical interpretation of information into information. This facts is then used by supervisors to strategy marketing routines, gauge the nature of a busi